Sharing a Healthier Future
Campaign: Sharing A healthier Future
Description: This educational campaign targeted
a wide range of health and social issues that could be positively
impacted by regular physical activity.
Funding: Sponsored by Astra Pharma (“Health
Alliance” division), now AstraZeneca.
This campaign targeted a wide variety of health and social issues
from diabetes and osteoporosis, to aging and youth gangs. It employed
television, radio and print mediums.
The television series was especially influential as it featured
real people sharing their health or social issues and the positive
impact becoming physically active had on them.