University of Saskatchewan
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PERSUASION BIBLIOGRAPHY

Web Resources

The Advertising Archives.
http://www.advertisingarchives.co.uk/index.php

Advertising Quotes. Department of Advertising. The University of Texas at Austin.
http://advertising.utexas.edu/resources/quotes/

Advertising Standards Canada
http://www.adstandards.com/en/index.asp

Andrew King Show Prints
http://www.virtualmuseum.ca/pm.php?id=record_detail&fl=0&lg=English&ex=00000172

Before E-Commerce.  A History of Canadian Mail-order Catalogues.
http://www.civilization.ca/cmc/exhibitions/cpm/catalog/cat0000e.shtml

Canadian Advertising Codes and Guidelines – Overview
http://www.media-awareness.ca/english/resources/codes_guidelines/marketing_advertising/code_advert_standards.cfm

Canadian War Poster Collection. McGill University Library.
http://digital.library.mcgill.ca/warposters/

Canadian West.
http://www.collectionscanada.gc.ca/canadian-west/052901_e.html

Commercial Closet. Where Successful Advertising Meets LGBT Equality.
http://www.commercialcloset.org/common/11064/default.cfm?clientID=11064

Emergence of Advertising in America 1850-1920.
http://library.duke.edu/digitalcollections/eaa/

Gender Ads Project.
http://www.genderads.com/

History Matters. Making Sense of Ads.
http://historymatters.gmu.edu/mse/ads/intro.html

The History of Advertising Trust.
http://www.hatads.org.uk/

Interactive Advertising Bureau of Canada
http://www.iabcanada.com/

Media Awareness Network
http://www.media-awareness.ca/english/index.cfm

Popular Culture: Advertising. Washington State University. A bibliography of resources.
http://www.wsu.edu/~amerstu/pop/ads.html

19th Century Advertising. A Taste of the Advertisements Found in the Pages of Harpers’s Weekly 1857-1872.
http://advertising.harpweek.com/

Overview of Health Product Advertising
http://www.hc-sc.gc.ca/dhp-mps/advert-publicit/fs-fi/advert-publi_fs-fi_e.html

Participaction Archive Project.
http://www.usask.ca/archives/participaction/english/home.html

Propaganda. Canadian Wartime Propaganda.
http://warmuseum.ca/cwm/exhibitions/propaganda/first_e.shtml

 

Books

Canadian

Ad recall of light and mild television and print executions among Canadian smokers and non-smokers : final report.
Ottawa : Health Canada, 2002.
1 v. (various foliations)

Azoulay, Dan
Only the Lonely: Finding Romance in the Personal Columns of Canada's Western Home Monthly, 1905-1924.
Calgary: Fifth House, 2000.
166 pages

The Best of the 80s : a three-year retrospective review of the best in graphic design, editorial design, and print advertising in Canada.
Ottawa: Society of Graphic Designers of Canada, 1985.
160 pages

The Big Show! : Andrew King's Show Prints, 1919-1958.
Regina: Dunlop Art Gallery, c1987.
62 pages

Choko, Marc H.
Canadian Pacific Posters, 1883-1963.
Montreal: Meridian Press, c1988.
186 pages
Issued also in French under title: Canadien Pacifique: Affiches, 1883-1963

Choko, Marc H.
Canadian War Posters: 1914-1918, 1939-1945.
Laval, Quebec: Meridian, c1994.
199 pages
Issued also in French under the title: Affiches de guerre canadiennes.

Courtney, Alice E.
Canadian Perspectives On Sex Stereotyping in Advertising.
Ottawa: Advisory Council on the Status of Women, 1978.
117 pages.
Issued also in French under the title: Stéreotypes fondés sur le sexe dans la publicité (perspective canadienne).

Great Canadian posters / selected by Theo Dimson.
Toronto: Oxford University Press, 1979.
15 pages, 40 leaves of plates

Hart, E. J.
The Selling of Canada: the CPR and the Beginnings of Canadian Tourism.
Banff, Alberta: Altitude Pub., c1983.
180 pages

Johnston, Russell Todd
Selling Themselves: the Emergence of Canadian Advertising.
Toronto : University of Toronto Press, c2001.
355 pages

King, Andrew
Pen, Paper and Printing Ink.
Saskatoon: Western Producer Prairie Books, 1970.
234 pages

McPhail, Thomas L.; McPhail, Brenda.
Communication : the Canadian experience.
Toronto : Copp Clark Pitman, c1990.
400 pages

Modern Press.
Inside Modern Press: Saskatchewan's Largest Printing Plant.
Saskatoon: The Press, [1962?]
28 pages

Stacey, Robert 
The Canadian Poster Book: 100 years of the Poster in Canada.
Toronto: Methuen, 1979.
86 pages

Non-Canadian

O'Shaughnessy, John.
Persuasion in Advertising.
London, New York: Routledge, 2004.
220 pages

 

Film

Mirror, mirror an advertiser's scrapbook.
Montreal : National Film Board of Canada, 1987.
1 reel (25 min.) : sd., col. ; 16 mm

 

Advertising - the science of arresting the human intelligence long enough to get money from it.
Stephen Leacock (1869-1944), Canadian humorist and economist.

 
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