University of Saskatchewan
  Additional Resources




Web Resources

The Advertising Archives.

Advertising Quotes. Department of Advertising. The University of Texas at Austin.

Advertising Standards Canada

Andrew King Show Prints

Before E-Commerce.  A History of Canadian Mail-order Catalogues.

Canadian Advertising Codes and Guidelines – Overview

Canadian War Poster Collection. McGill University Library.

Canadian West.

Commercial Closet. Where Successful Advertising Meets LGBT Equality.

Emergence of Advertising in America 1850-1920.

Gender Ads Project.

History Matters. Making Sense of Ads.

The History of Advertising Trust.

Interactive Advertising Bureau of Canada

Media Awareness Network

Popular Culture: Advertising. Washington State University. A bibliography of resources.

19th Century Advertising. A Taste of the Advertisements Found in the Pages of Harpers’s Weekly 1857-1872.

Overview of Health Product Advertising

Participaction Archive Project.

Propaganda. Canadian Wartime Propaganda.




Ad recall of light and mild television and print executions among Canadian smokers and non-smokers : final report.
Ottawa : Health Canada, 2002.
1 v. (various foliations)

Azoulay, Dan
Only the Lonely: Finding Romance in the Personal Columns of Canada's Western Home Monthly, 1905-1924.
Calgary: Fifth House, 2000.
166 pages

The Best of the 80s : a three-year retrospective review of the best in graphic design, editorial design, and print advertising in Canada.
Ottawa: Society of Graphic Designers of Canada, 1985.
160 pages

The Big Show! : Andrew King's Show Prints, 1919-1958.
Regina: Dunlop Art Gallery, c1987.
62 pages

Choko, Marc H.
Canadian Pacific Posters, 1883-1963.
Montreal: Meridian Press, c1988.
186 pages
Issued also in French under title: Canadien Pacifique: Affiches, 1883-1963

Choko, Marc H.
Canadian War Posters: 1914-1918, 1939-1945.
Laval, Quebec: Meridian, c1994.
199 pages
Issued also in French under the title: Affiches de guerre canadiennes.

Courtney, Alice E.
Canadian Perspectives On Sex Stereotyping in Advertising.
Ottawa: Advisory Council on the Status of Women, 1978.
117 pages.
Issued also in French under the title: Stéreotypes fondés sur le sexe dans la publicité (perspective canadienne).

Great Canadian posters / selected by Theo Dimson.
Toronto: Oxford University Press, 1979.
15 pages, 40 leaves of plates

Hart, E. J.
The Selling of Canada: the CPR and the Beginnings of Canadian Tourism.
Banff, Alberta: Altitude Pub., c1983.
180 pages

Johnston, Russell Todd
Selling Themselves: the Emergence of Canadian Advertising.
Toronto : University of Toronto Press, c2001.
355 pages

King, Andrew
Pen, Paper and Printing Ink.
Saskatoon: Western Producer Prairie Books, 1970.
234 pages

McPhail, Thomas L.; McPhail, Brenda.
Communication : the Canadian experience.
Toronto : Copp Clark Pitman, c1990.
400 pages

Modern Press.
Inside Modern Press: Saskatchewan's Largest Printing Plant.
Saskatoon: The Press, [1962?]
28 pages

Stacey, Robert 
The Canadian Poster Book: 100 years of the Poster in Canada.
Toronto: Methuen, 1979.
86 pages


O'Shaughnessy, John.
Persuasion in Advertising.
London, New York: Routledge, 2004.
220 pages



Mirror, mirror an advertiser's scrapbook.
Montreal : National Film Board of Canada, 1987.
1 reel (25 min.) : sd., col. ; 16 mm


Advertising - the science of arresting the human intelligence long enough to get money from it.
Stephen Leacock (1869-1944), Canadian humorist and economist.

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