Motivate

- The Early Years
(1973-1979)
- Don't Just Think About it - Do It
(1983-1984)
- Body Break
(1989-1991)
- Vitality
(1991-1995)
- Sharing A Healthier Future
(1996-1998)

Mobilize

- ParticipACTION Saskatoon
- CrownLife ParticipACTION Challenge

Educate

- Healthy Active Living
(Older Adults)
- Fitness: The Facts
(Workplace)
- Project APEX
(Children)
- Promotions
(1972-79)
- Promotions
(1980-86)

Impact

- International Involvement
- Canadian Public Health Association Supplement

Structure

- Historic Timeline
- People
- Sponsors

Educate: Audience Specific Campaigns

Building upon the public awareness initiatives (“Motivate”), it proved important to provide specific and practical educational information for various target audiences (children, youth, older adults, workplace settings, etc).

The objective was to provide individuals in each target audience with relevant information about:

• the type and amount of physical activity that would be a desirable goal
• advice on how to get started…and keep going
• personal health, social and other benefits of being active
• physical activity as the cornerstone of a healthy lifestyle

A second objective of some of the educational information was to address the “settings” in which individuals can be physically active, and how these settings can support personal action:

• schools
• workplaces
• community sport and recreation programs
• volunteer organizations
• family activities
• the great outdoors

A third objective was to provide information and hand-out resources for leaders in these settings (teachers, health promotion professionals, volunteer leaders, etc.) to assist them in better performing their role. Most of these educational resources were corporately sponsored, written and produced by ParticipACTION, and provided free to local leaders who were the distributors and instructors.