Canadian Public Health Association
The Mouse That Roared
ParticipACTION: A Marketing and Health Communication Success
You can download the PDF version of "The Mouse that
In June, 2004, a comprehensive documentation of ParticipACTION’s
history, strategies and, most important, relevant learnings for
future health and physical activity promotion leaders, was published
as a special supplement to the Canadian Journal of Public Health.
Under the leadership of Peggy Edwards, a team of health communication
and research specialists donated their time and talent to produce
Specialists from the Canadian Public Health Association assisted
with the attractive design and printing requirements.
Funding for this initiative was personally donated by over sixty
“friends of ParticipACTION”, plus a number of corporations
All of these contributors felt strongly that the valuable learnings
and successful strategies pioneered by ParticipACTION needed to
be available for the benefit of future health and physical activity
promotion leaders – nationally and internationally. In so
doing, ParticipACTION “lives on.”
ParticipACTION is indebted to the Canadian Public Health Association,
a valued partner throughout its existence.
Click for access to this comprehensive resource
About the CPHA
The Canadian Public Health Association (CPHA) is a national, independent,
not-for-profit, voluntary association representing public health
in Canada, with links to the international public health community.
CPHA’s members believe in universal and equitable access
to the basic conditions which are necessary to achieve health for
all Canadians. CPHA’s mission is to constitute a special national
resource in Canada that advocates for the improvement and maintenance
of personal and community health according to the public health
principles of disease prevention, health promotion and protection
and healthy public policy.
The Canadian Journal of Public Health contributes to CPHA’s
mission through the publishing of original articles, reviews and
correspondence on related aspects of public health.
The CHPA has generously made, "The Mouse that Roared: A Marketing
and Health Communications Success Story" available on their
web site in PDF format. We encourage you to visit
their site for a wealth of information, links, articles and
other information about health for Canadians.
You can download the PDF version of "The Mouse that Roared"
All articles published in this journal, including
editorials, represent the opinions of the authors and do not necessarily
reflect the official policy of the Canadian Public Health Association
or the institution with which the author is affiliated, unless
this is clearly specified.