Motivate

- The Early Years
(1973-1979)
- Don't Just Think About it - Do It
(1983-1984)
- Body Break
(1989-1991)
- Vitality
(1991-1995)
- Sharing A Healthier Future
(1996-1998)

Mobilize

- ParticipACTION Saskatoon
- CrownLife ParticipACTION Challenge

Educate

- Healthy Active Living
(Older Adults)
- Fitness: The Facts
(Workplace)
- Project APEX
(Children)
- Promotions
(1972-79)
- Promotions
(1980-86)

Impact

- International Involvement
- Canadian Public Health Association Supplement

Structure

- Historic Timeline
- People
- Sponsors

Don’t Just Think About It – Do It!

Fast Facts:
“Don’t Just Think About It – Do It!” (Television and Print Media)
Dates: 1983 – 1984
Description: Surveys confirmed that most Canadians were now aware of the importance of physical activity, therefore this campaign was intended to help them overcome their initial inertia.
Funding: Health Canada core funds.

Overview

After ten years of extensive, year-round, media exposure there was evidence that most Canadians were now aware of the importance of regular physical activity and were positive toward ParticipACTION and what it represented.

However, most were still having trouble getting started – ParticipACTION described it as being “intellectually committed” from the neck up, but having difficulty getting their bodies to cooperate. Therefore this campaign was a first step attempt to move individuals from the “contemplative stage” to a “trial action stage”.

Contemporary theme music and lyrics were created for television and then applied to a variety of 30 and 60 second messages using real people, animation, plasticine, cell animation and pictogram formats. This creative strategy was developed by Kuper Productions, a long-time supporter of ParticipACTION.

An extensive print media campaign of creative illustrations built upon the same theme line to support the television messages and this “get started” objective.