Motivate

- The Early Years
(1973-1979)
- Don't Just Think About it - Do It
(1983-1984)
- Body Break
(1989-1991)
- Vitality
(1991-1995)
- Sharing A Healthier Future
(1996-1998)

Mobilize

- ParticipACTION Saskatoon
- CrownLife ParticipACTION Challenge

Educate

- Healthy Active Living
(Older Adults)
- Fitness: The Facts
(Workplace)
- Project APEX
(Children)
- Promotions
(1972-79)
- Promotions
(1980-86)

Impact

- International Involvement
- Canadian Public Health Association Supplement

Structure

- Historic Timeline
- People
- Sponsors

Mobilize: Community-based Initiatives

The ParticipACTION Saskatoon pilot project proved to not only be valuable in demonstrating the potential of the ParticipACTION strategy and the public’s response to it, it also clearly demonstrated the importance of community-wide initiatives to encourage and support individual action.

As a result, ParticipACTION’s overall strategy became to “operate and promote nationally, but implement locally.”

Supporting and enhancing the efforts of local programs and leaders (“Educate”) was reinforced by creating opportunities for a whole community to mobilize around a physical activity initiative.

ParticipACTION’s success and subsequent skills in mobilizing whole communities – all based upon the Saskatoon experience – lead to many innovative and high profile initiatives:

• CrownLife ParticipACTION Challenge (over 4 million participants annually)
• Support for the Petro-Canada 1988 Olympic Torch Relay
• The 1992 federal government funded Canada 125 program
• Community support for the Trans Canada Trail Relay 2000
• World Challenge Day (physical activity friendly challenges internationally)